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" ... But salespeople shouldn’t be selling a set list of differentiators; they should be selling the differences that matter most to individual customers. ... "
" ... For brands, too, this year obviously became all about adapting. Brands that opened themselves to new online channels and marketplaces and quickly shifted their ad dollars and strategies from in-person experiences to digital and in-platform advertising stood out as differentiators in the crowded DTC market. ... "
" ... Getting RFPs right and managing them in real-time by applying predictive insights into how carriers and brokers can work together is a core focus of ThreeFlow today. Providing carriers with an application that gives them the freedom to highlight their best differentiators while serving more potential prospects in less time is one of the key design goals of the company’s Benefit Placement System platform. At the same time, brokers use the system to gather and track the information they need on carriers of interest to compare multiple bids at once. ... "
" ... Palliparambil sees a bright future ahead for Purewrist. He feels the band’s simplicity and versatility are differentiators against more complex products like Apple Watch or Fitbit, and he’s especially proud of the philanthropic angle of Purewrist. He said the company is hoping to work with even more charitable organizations going forward, while also expanding their partnerships with credit networks such as Visa. (Purewrist officially supports MasterCard currently.) ... "
" ... What is the primary outcome you are seeking by conducting customer interviews? Is it to understand your corporate differentiators? Understand customer pain points related to a product or solution? Gauge perception of your customer service? By focusing your interview on the primary outcome, you will keep from going down too many rabbit trails and help the interviewer stay on track. Tertiary insights will no doubt surface, but keep the primary objective top of mind. ... "