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" ... Hightouch can be used by anyone with varying technical skill, from an engineer to a sales or marketing employee. For data teams, Hightouch is built on SQL to write as complex of a SQL query as they need directly via dbt and Airflow. For individuals in the sales, marketing, and support teams, they can map the columns in the data warehouse to the SaaS tool’s columns, and with the necessary SQL query, data will begin syncing without having written any code. Hightouch differentiates itself from the competition by powering the data team to be the central source of truth to service other teams throughout the company. Also, the cofounders claim that Hightouch’s offering provides a transparent, secure view of the company’s data syncs more robustly than in-house solutions, which are usually hastily written Python scripts to provide immediate functionality. The tool’s user interface abstracts away the need to write code to alter data integrations, which leaves anyone who can write a SQL query to make the changes they need. ... "
" ... dbt is the “T” in ELT. It doesn't extract or load data, but it's extremely good at transforming data already loaded into your warehouse. ... "