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" ... The shift is paying off. In 2015, 84% of Roku’s $320 million in revenue came from hardware; 16%, or $50 million, came from advertising and content. Now advertising is the fastest-growing segment, and those numbers have nearly flipped. Roku doubled down in October, announcing a $150 million acquisition of dataxu, a Boston-based tech outfit that allows clients to plan and buy video ad campaigns. ... "