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" ... A daigou hauling away $18,000 worth of JM Solution masks at the Lotte Duty Free. ... "
" ... In the company’s early years it relied on daigou, or overseas shoppers specializing in acquiring foreign goods for mainland consumers. On Alibaba’s Taobao bazaar, more than 300,000 daigou vendors purchase various products at local prices in Europe, Japan and the U.S. and ship them back home on behalf of clients. More than one third of the 5,000 Chinese consumers interviewed in a March survey by Exane BNP Paribas analyst Luca Solca said they had purchased luxury products through daigou. ... "
" ... Li: Outside, yes. Outside China. And they have a great appetite for brands like in the U.S. and in Europe. And the way we see that, is that instead of them by themselves, deploy a daigou agent. ... "
" ... Second, you need to be thoughtful about how you seek to win the hearts and minds of Chinese consumers. Consumer-to-consumer (C2C) platforms can represent up to 60% of online sales for a product. Depending on the product category, the daigou account for as much as 20% of C2C sales—and can be a very useful contributor to sales and brand building. Success with the daigou usually requires “seeding” the product within Chinese-centric communities in Australia. One way companies achieve this is by targeting the top 20 postcodes with Chinese nationals in Australia and arming them with the right marketing collateral to build brand awareness. ... "