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" ... Social media is a quagmire, and marketers contributed to the mess. Companies are the party crashers that social users never invited and are often clueless about what consumers want on social networks. Per our research, only 24% of US online adults agree that it’s cool to be associated with a company/brand on social media. And 68% don’t think brands/companies share interesting content on social media. ... "
" ... Undoubtedly, there will be value in the Brandless name, customer list and products they developed. As a standalone company, it appears that this might be the end of a very short three-year run. It’s likely there will be a second life for Brandless in the future. For SoftBank, which has gained notoriety for funding high fliers (and crashers) like WeWork, this is another blemish on their record. Pouring money into a flawed business model is almost never the answer. ... "