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" ... All these sectors have their day, but usually on different days. Over time returns tend to be associated with well understood risk factors, but in the short run it’s a crap shoot. ... "
" ... But, therapists need to put up boundaries. Allyson believes they cannot take care of people completely if they cannot take care of themselves. She explains, “I absolutely discovered that to do this for the long haul, to be a therapist, which is my passion, I have to prioritize taking care of myself. And I'm a crap therapist if I can't take care of myself...I really do think that being a therapist is like getting your own life, kind of, in order, prioritizing your own well being and your own needs. Because you can't help other people do that if you can't do it yourself.” ... "
" ... Digital marketing was supposed to be the most measurable form of marketing. It is (the most measurable, compared to any other form of advertising). But more data doesn’t mean better data. More data could often mean just more crap. And the insights derived from it are just as crappy too. Digital marketing is overflowing with so much data that marketers simply file it away after glancing at it, never truly digging in or questioning whether the plethora of data is accurate or even real. Further, unlike your favorite food and drink where more is definitely better, “more is better” doesn’t hold true in digital marketing. ... "
" ... So what’s a marketer to do? Very simple. Go back to marketing basics. More is not always better. More crap just means more crap. If you paid more for more crappy targeting parameters, that’s on you. If you realize that ad tech targeting is not all that it is cracked up to be, you can choose to use less of it. Don’t pay 2X more money and get lower results than you would have gotten for doing nothing at all. Look into it more closely and cut what needs to be cut. If you don’t do it now, privacy regulations may do it for you in the near future. Consider going back to good old fashioned contextual targeting — finding audiences you want to target by selecting the publishers/sites that your audience tends to go to. That may drive more lift in your digital marketing programs than all the targeting parameters sold to you by ad tech companies. If you buy those, then they are making the money, and you are not. ... "
" ... The co-main event contest features two longtime fan favorites meeting up for the first time. In that crap, former interim UFC champion Carlos Condit faces Matt Brown. Condit ended a five-fight losing skid in October with a decision win over Court McGee. Brown was on a two-fight winning streak before Miguel Baeza knocked him out in May 2020. ... "