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" ... Another significant benefit stems from more effective customer segmentation. We see leading retailers creating very granular audience segments based on consumer need-states. These micro-targeted audiences are allowing them to do a much better job monetizing retail media, coupons and other programs, and creating exceptional, personalized experiences for their customers. ... "
" ... In a reversal of policy from just one year ago, the Department of Health and Human Services (HHS) intends to allow health insurance companies to exclude the value of drug manufacturer cost-sharing assistance programs and coupons from counting toward the health plan member’s required annual limits on out-of-pocket expenses, regardless of whether generic drug is available. ... "
" ... When you simply have a full-priced product, coupons do not exist, because you do not honor them. Your sales team does not have permission to “blow the doors off” with a price good only until the end of the month. ... "
" ... You as the e-commerce owner or manager must set that goal. Make it specific, concrete and measurable within a designated amount of time. Are abandoned carts an issue? See if you can reduce the number of abandoned carts over three months. That is specific and measurable. Are people not using coupons for promotions? See if you can increase discount usage. ... "