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" ... A dedicated team of copywriters, designers and tech specialists came up with a detailed guide on how to launch an online store from scratch. This full-scale textbook, aimed at a wide circle of readers, was downloaded over 2,000 times in the first two weeks after its introduction and it remains popular up to this day. ... "
" ... Is there a top-performing individual contributor who can get valuable management experience by leading a new initiative? Does one of your copywriters have an interest in product marketing? ... "
" ... That’s what makes copywriters such brilliant marketers. They understand people’s problems better than anyone. And they know how to frame a product or service in a way that perfectly addresses those problems. They also understand how to grab attention and communicate in the most compelling way. ... "
" ... Think of your subject line like a headline. The great copywriters of old used to burn through plenty of headline ideas before they selected the best one for their article or advertisement. There’s no reason you shouldn’t at least kick around 10 subject line ideas before settling on a select few to A/B test. ... "