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" ... “After Constantine was victorious in the battle,” he says: “a strong copyline and defiant logo turned what was hitherto a clandestine faith of martyrs stuck in cathedrals into the world’s most influential religion. As a campaign of information and persuasion, Christianity was exemplary. Adjustment came later, in an especially refined form during the Spanish Inquisition. But early on it was like a new product launch. From the Jews, the Early Christians acquired zeal and industry. They had a tremendous product offer in the prospect of trademark eternal life, a point of difference, a USP, not available to pagan competitors. The addition of show-stopping miracles brought attention and respect.” ... "