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" ... As such, as the rest of the digital advertising industry faces this evolve-or-die moment, audio and podcasting are uniquely positioned to lead its next, cookieless era, built on less intrusive and more effective methods for understanding and engaging with audiences. ... "
" ... As the founder and CEO of a digital marketing agency, I’ll be discussing how I believe the future cookieless world will impact digital marketing, as well as strategies you can use to not fall behind. ... "
" ... Efforts are being made across the industry to build and define the path forward. The use of hashed email addresses, reliance on first-party data and new proprietary cookieless identifiers could serve as useful building blocks, yet each on its own will not solve what is a broader challenge. The collection of email addresses is not prevalent enough, for one. And walled gardens and the disparity of data sources contribute their own challenges (i.e., a fragmented ecosystem), while the potential for industry convergence on one single solution raises the possibility of ceding control and creating yet new walls outside the existing, established gardens. ... "
" ... Sixty-four percent of publishers/media owners are worried about the impact of a cookieless world (Media Reactions 2020). Only 40% of marketers are prepared for the impact of a cookieless world. And nearly half (48%) are worried their companies won’t provide impactful performance in a cookieless world. ... "