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" ... In the past, there was the brick-and-mortar approach through which retailers reached success by giving people a reason to visit the shop: compelling experiences paired with live events and special premium services in-store. This strategy was effective in attracting more visitors and increasing the conversion rate: clients typically stayed longer, bought more goods and spent more money. ... "
" ... Most IT leaders believe their teams are equally, if not more, productive working from home than they were prior to the crisis. Productivity improvements are commonly attributed to the conversion of commuting time into work time. While that’s undoubtedly true in part, some portion of these productivity gains can also be attributed to the deeper, more personal relationships team members and managers have established as a result of the crisis. It’s a simple truth: people work harder for people they know and like than people they don’t know or dislike. ... "
" ... The chart above shows an example from a small business campaign where we could measure outcomes/conversions. Comparing four different display ad sources, it is clear that “Display 1” drove, by far, the best conversion rate - 4X to 8X better than the other sources if done correctly. And note the conversion “donut charts” were all dark blue, because humans convert and bots don’t. Display ads on Facebook proper are shown to users who are logged in to Facebook and have volunteered their information willingly. The accuracy of ad targeting is always going to be better than ad targeting using derived and assumed data from not-logged-in users visiting random sites on the open web. ... "
" ... Whether there will be companies that are larger, like us, making the conversion, it’s hard to say. It really depends on the specifics of the industry they serve and their shareholder base. And it has to be authentic. If a company's culture is not already geared toward a multi-stakeholder approach and their purpose isn’t consistent with the PBC model, I’m not sure it would make sense. ... "
" ... “When we started offering high-touch, conversion copywriting packages that ranged between $10K - $15K, we decided to offer interest-free, milestone-based payments. This meant we’d still get paid well before the project was over, but our clients didn’t have to fork out $15K (or more, with interest) for a copywriting project in one go. ... "