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" ... A number of regulatory changes have enabled healthcare brands to become consumerized in a unique fashion, resulting in several of the fastest growing companies in history. As regulators have become more sophisticated about different modalities around telemedicine and pharmacy, opportunities have been unlocked by healthcare and supply chain entrepreneurial experts to make a significant impact on the lives of patients and physicians alike. The consumerization of healthcare is a movement dominated by lifestyle brands covering the categories of erectile dysfunction, skincare, and contraception. Companies such as Ro and Nurx have created household brands like Procter & Gamble (NYSE: PG) and Unilever (NYSE:UL). The movement has been defined by increasing affordability of medications and healthcare services, improved convenience for consumers, and transforming medicalized information into content understood by the everyday consumer. ... "
" ... As complex software is increasingly consumerized, users expect to be easily able to ingest, access, analyze and consume data and insights. Consumers demand to see — and be able to act on — information that’s personalized to them. ... "
" ... Thanks to the digital revolution — and to Apple, Google and Amazon driving expectations — today's users expect no less than a consumerized, personalized experience, with services available at the push of a button on any device. This includes contextual understanding at all times. It quickly became obvious that only sophisticated AI could provide that quality of user experience. Organizations working to apply AI to their customer support and service desk risked falling short on key user expectations. ... "
" ... That positioning of Dropbox as a “consumerized enterprise” company, or a subscription software company that users bring home with them after work, has helped the company become one of the most scrutinized in Silicon Valley. In its regulatory S-1 filing for the IPO process, Dropbox had disclosed it had more than 500 million registered users, the majority of whom use the product for free: 11 million users pay for the service, according to Dropbox’s filing, paying an average of $9.33 per month. ... "