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" ... This view of customers, potential car buyers, is antiquated and out-of-touch. Instead of viewing customers as victims to be conquested, view customers as savvy people to be won over by a superior brand experience. The rise of brands such as Carvana shows that viewing car buyers as savvy individuals is a better approach. Carvana's idea is to change the way people buy cars by offering a fun, fast, fair, technology-powered, socially responsible car-buying solution. ... "