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" ... A good destination statement describes a clear and confirmable market and the position the organization will reach by a future date, as identified by specific measures. Typically, destination statements are four or five sentences and touch on the expected key drivers of success, such as certain advantages you enjoy, opportunities you expect and capabilities you will leverage or develop along the way. Depending on your industry, market position, organizational design, management routines and culture, each sentence could focus on a different functional area, piece of the value chain, geography or key customer segment. ... "
" ... Booking.com also steps outside of the traditional strictures of e-commerce with another customer-friendly approach that the company calls "Pay when you stay.” Tans explains: “Simply put, the guests pay when they get to the property; they don’t have to pay when they book. And yet, everything is instantly bookable and instantly confirmable”; Booking.com has 100% real-time visibility for its inventory, and shares this with its customers. “It’s a strong trend among travelers today to not even book their room until they get to their destination and feel out the local vibe and the neighborhoods that interest them, and we embrace this rather than trying to rush them into a premature decision.” ... "