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" ... 2. The most successful marketing campaigns and new offerings are those concepted to actually play to people’s existing habits. Procter & Gamble famously did this with Febreze. They studied how people cleaned. Then invented a product that could insinuate itself into existing habits and in the campaign to sell it, they demonstrated the "how." It’s become a brand with more than a billion dollars in annual sales. ... "
" ... Brode: Yes, exactly. They have to be very intertwined. They literally sit next to each other. They’re saying, hey, we want to make a Time Tinker, and they say, great, she’s going into the set, we’ll come up with a mechanic that really sells the time thing. That’s a card that was really concepted and developed by the missions group, and now exists as a collectible card in the set, and vice versa. ... "
" ... These 13 townhouses are an example of how the architects from PDP London were able to keep the exterior in line with requirements but also maintain contemporary features on the inside. The interiors, with designs concepted by Albion Nord, reach as far as 30 feet wide, which is rare for a London property, and have high ceilings to add to the sense of space. With a commitment to vertical living the six floors of the home are divided into bedrooms on the upper levels and the lower floors dedicated to living rooms, a kitchen with private outdoor access, staff accommodation and parking. Each townhouse has its own private pool, gym, theater and wine storage. ... "
" ... When the doors open in fall 2020, the $65 million, 168-room, 26-story AC Hotel New York NoMad (842 Sixth Avenue) will be the world’s tallest modular hotel. Currently under construction, the hotel’s design features prefabricated hotel room units that arrive (fully complete) at the hotel site before being lifted into place by crane, one by one. Each steel module contains one fully outfitted guest room – pre-painted, decorated and outfitted with beds, bedding, flooring, even toiletries. The hotel’s roof and rooftop bar are also concepted using modular construction, while the hotel’s public areas, such as the restaurant and lobby will be constructed using traditional methods. ... "
" ... Wildflowers and All the Rest is essentially a deluxe edition of the rocker’s 1994 album Wildflowers, which once rose as high as No. 8 on the Billboard 200. The musician originally concepted the title as a lengthy effort, but it was released as a much shorter project. Now, years after his passing, his family has finally given fans the complete tracklist (and then some), and clearly those who adore the star wanted to hear what he came up with over 20 years ago. ... "