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" ... Another way to set yourself apart from your competitors is by building meaningful relationships with your followers. Having a true connection with them will increase brand loyalty. More loyal fans mean more customers wanting to buy from you. ... "
" ... I asked him about competitors, starting with the network carriers. He sees IAG as best placed, emerging stronger with a lower cost base, having confronted difficult issues with its workforce. He acknowledges that Carsten Spohr, Lufthansa CEO, and Ben Smith, CEO of Air France KLM, are “very able executives, by far the best these airlines have had in the last 20-30 years”, whilst assessing that both will face “challenging balance sheets (and) inflated cost bases” over the next 5-10 years after receiving substantial injections of state aid. ... "
" ... If your competitors are also going through tough times and pulling back on their marketing, your continued advertising efforts could actually expand your reach like never before! ... "
" ... New cloud-based competitors, Over The Top (OTT) entrants, and app ecosystems pose threats to older ways of operating. ... "
" ... Value-based pricing is the last pricing strategy on our list, but the one I think is the most important. Value-based pricing doesn’t necessarily consider your costs or what your competitors are charging. Instead, it looks at how much value you’re bringing to your clients. ... "