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" ... The U.S. media landscape is changing, with the rapid growth of alternative video platforms such as Netflix. This has produced a decline in traditional television viewership, which has caused massive ratings decreases for many networks. Viacom's cable networks were hit hard in the June quarter. Nickelodeon was down 30% among kids 2 to 11, Comedy Central fell 23% among adults 18-49 and MTV dropped 22% in the 12-34 demographics. Networks such as MTV and Nickelodeon primarily target the younger generation, which is rapidly shifting to digital platforms. However, Viacom stated that Nielsen ratings do not adequately reflect its viewership, given a shift to digital platforms. Accordingly, the company has been expanding its next generation advertising capabilities with various initiatives such as Viacom Vantage. Moreover, even the traditional ratings will have a favorable comparison going forward, once the year-to-year compasion hits the first quarter of the downturn in Viacom's ratings last summer. Accordingly, our $72 price estimate reflects a growth in the cable networks division, albeit at a slower pace. This growth will not only come from higher rates but also result from the cable networks’ focus on original programming. This will push the demand and at the same time generate higher revenues from licensing of new shows. Furthermore, international markets will see continued growth both in subscription and advertising revenues as Viacom expands its reach. The company acquired Channel 5 in U.K. last year and recently acquired a 50% stake in Prism TV for 5 regional language Indian networks. Having said that, we expect the growth rate to be in low-single-digits across Viacom’s portfolio. ... "