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" ... 4. When you are looking at sales comparables, costs can go either way. Markets tend to change quickly, especially in a luxury market like Los Angeles. in which pricing is rather subjective. There’s no real mathematical equation for selling a home, and that’s why we see such a wide variety of price points throughout the marketplace. Based on this, buyers and sellers tend to have very different perspectives on the mathematics of a comp, and balancing the two is often difficult. While it begins with the mathematics of cost, everything else — from street to style to location — all becomes subjective. ... "
" ... For his comparables, Dr. Newlon went to the Coca-Cola bottlers. He compared their return on assets to that of the Coke "supply points". There are a lot of devilish details to all this, but what leaps out is that the median bottler has a return on assets of 18%. The "supply point" in Ireland had ROA of 215%. Brazil had 182%. ... "
" ... Regional Fundamentals: Population growth, employment growth, and inventory of comparables. ... "
" ... The common advice in cases like these is to look for comparables (comps) or calculate ROI. But in my experience, if what you’re doing is really innovative, there isn’t a suitable comparison. And because most comps come from mature markets, they’re already facing price pressure such as commoditization. Not to mention the fact that those comps are for seriously lacking products, which is why you came up with the new solution in the first place. No matter what, matching existing prices automatically underprices your product from the get-go. Yet it’s also difficult to convince a customer of ROI because taking in a new product is hard, risky, and comes at some short-term cost, and the benefits of doing so are abstract, unknown, and distant. Hard to measure. ... "
" ... “Some of the June quarter strength is not sustainable,” because it reflected the initial burst of stay-at-home sales, Zino said. He expects “all eyes” to be on services in coming quarters, with wearables more of a factor, too. He also thinks iPhone sales could accelerate with the introduction of 5G, and noted that earnings comparables starting in the March quarter are going to look positive. ... "