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" ... As I continue to write my next book entitled Wet Marketing + The New Age of Brand Alchemy, it is exceptionally rewarding to witness these new paradigms unfold as my team and I work to uncover the best methods of combining AI, neuro-science and data inspired insights to create the emotional engagement required across all key stakeholder groups today. It was a thrilling endeavor before, but now feels even more empowering as we work to have a small role in helping pioneer this new “commtech” category amidst this era of brand metamorphosis. ... "
" ... The study also highlighted CCO’s increased responsibility around purpose and inclusion. As a result of these shifts, senior communicators are reaching for the type of data-based tools and techniques used by marketers, creating a new data discipline that the research called "commtech." Commtech combines the data and analysis tools used by marketers with the tools and skills of comms pros for creating content. ... "