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" ... All of this was occurring to a lesser extent before the significant shift to remote work and was just as invisible. Today, however, millions of workers internationally are now connecting not only to corporate networks, but also working with sensitive data which has moved to newly deployed SaaS applications that better enable remote working environments but also open doors to new vulnerabilities at scale. CISOs have been given a wake-up call and now understand they were living with a false sense of security. They'Re realizing true security is not about building a perimeter within four walls or through a specific piece of hardware, software or device — it's about people. People are the new, true perimeter in this era of the commoditizing IT stack. And visibility into the behavior of people and data, wherever they are, has never been more critical. ... "
" ... It is harming Madison Avenue by commoditizing it. This, in turn, has opened the door for management and tech consulting firms to challenge ad agencies traditional model. ... "
" ... Some companies, however, are smarter. Oracle was and still is the king of the corporate database management systems software world. But the open source movement -- the same mindset that brought to life Linux/Android and other “free” infrastructure software -- was commoditizing DBMSs. Oracle could have done what IBM did and stayed committed to everything it used to do. Instead, the company became an applications firm, then a cloud applications company. Yes, Oracle still sells database software, but it saw the fundamental change in its market and adapted. ... "
" ... The company “is selling rapidly commoditizing products against a set of much stronger competitors, which have been gaining market share at a breathtaking pace,” Grego added in his email. “Should either an FDA recall or a class action lawsuit materialize, the loss of revenue combined with the brand damage, might conspire to accelerate this company’s demise, which, in our opinion, is inevitable.” ... "
" ... Websites are supposed to give you the most differentiation, but they actually end up commoditizing you for the simple reason that, in every field, the web designers use the same templates, and the result is cookie-cutter. ... "