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" ... Deacon Lumber Company of Independence, Missouri, is one of the new platform’s customers. Owner Stinson Dean said, “I trade physical lumber–I buy low and sell high. Liquidity is key. These guys allow me to leverage price discovery and do more with less. It really commoditizes lumber.” ... "
" ... Every service starting at the cutting edge commoditizes one day because scalability of pure services has always hinged on relationships, quality of delivery and person dependency. The return on scale has been much lower than that of products. As the gig economy unfolds, people have been trading time for dollars, and scaling becomes a bigger issue for freelancers. ... "
" ... Kearney: Well I suppose it's good for customers. Competing purely on price commoditizes what we offer and it's probably not in either our interest or our competitor's interest. Certainly the price competition that Ryan Air has brought to the market was an agent of change for Aer Lingus transforming its business. Aer Lingus is a much healthier business now than it was 10 or 12 years ago. So in some respects it has made Aer Lingus focus on its efficiency. We're in the top three in terms of profitability in Europe based on last year's results, so we're still performing. ... "
" ... Many traditional companies focus on financial outputs first, such as revenue per user, monthly recurring revenue, and gross profits. They set goals around these outputs, and then come up with a strategy to meet them. This can work, but it further commoditizes user behavior. ... "
" ... Xiaomi's latest, the Mi 9T, which starts at $300, of course, keeps pace and offers an all-screen design courtesy of a pop-up camera and an in-display scanner, too, but it also commoditizes another hardware component that was considered a premium feature just a year ago: the triple-camera system. ... "