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" ... Parnell: How much commodifiable work is actually a part of the firm’s revenue stream? ... "
" ... There are also organizational risks connected with “infrastructure only” CIOs. If CIOs step away from strategic planning and strategic technology, they run the risk of end-arounds, when business managers find someone else to satisfy their requirements. This is the new “Shadow IT” that usually happens outside the building. The worst thing that can happen to a CIO is to be sidelined with commodifiable responsibilities, especially when their company is looking for new products and services to increase revenue. If they’re not invited, CIOs should grab a seat at the big strategy table. ... "