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" ... Big Tobacco brands have light-years to travel before their e-cigs make anywhere near the money combustibles do. Extrapolating from Nielsen-tracked retail sales numbers, the four top brands combined were responsible for just $300 million in U.S. revenue last year, barely a rounding error in an industry where, in the same period, Reynolds alone brought in nearly $11 billion. Also e-cigs yield little if any profit. VUSE, the No. 1 brand, which Reynolds introduced in 2014, was still in the red at the end of last year. Among the reasons for the poor performance, says tobacco analyst Vivien Azer: e-cigs' relatively high manufacturing cost and heavy discounting to attract customers. By contrast, gross margins on Reynolds' traditional tobacco products were 44% last year, according to Azer. (Reynolds declines to comment except to say that it is continuing to invest in VUSE.) ... "
" ... Byrd: We weren’t truly affected the way the vape companies were because we could work with combustibles. Our CEO made a statement making sure people were buying from the legal market. Consumers need to be smart about what they’re purchasing and buying. ... "