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" ... Develop collateral and content that they can co-brand for digital, social, thought leadership and sales campaigns. Share market insights. Give them access to your experts for guidance on messaging strategies and marketing execution, either through online training sessions or direct-connect channels. Tell them how to talk about your brand so that nothing is lost in translation or miscommunicated to the market. And, this is important: Set aside enough budget to fund partners' marketing efforts. ... "
" ... If you have a million dollars in stocks, you can easily buy $800,000 more of stocks. Now you have $1.8 million in stocks and that extra $800,000 gives you an extra $600,000 in stock-buying power, which when bought gives you nearly $500,000 more stocks you can buy. As such, if you push the envelope you can get $4 million of stocks on your $1 million of capital. Happy days. Buy a Picasso and use that collateral to buy a house, to buy some Lamborghinis. The fun never ends, until it does. ... "
" ... There are limits, though, particularly when it comes to actually producing ads, blog posts and other content. Although algorithms can piece together simple content, they can’t necessarily produce substantive marketing collateral just yet, explains Jim Sterne, author and founder of the Digital Analytics Association. “Do I think a machine can create banner ads and social media posts? Absolutely,” he says. “Do I think a machine can create long-form blog posts? I don't think half the humans can do it!” ... "
" ... When it comes to promoting your event, go big or go home. To start, your event should have a strong visual identity and theme across all your collateral materials and multichannel marketing efforts. Create a dedicated landing page or microsite that lets attendees easily navigate to information about your event, and refresh the content regularly. ... "
" ... You can often get better loan terms by offering some kind of collateral or a personal guarantee. This means that if you fail to pay the loan, the bank can seize the asset or take action against you to recoup their funds. It’s a bigger risk, but it could play to your favor. ... "