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" ... About the criticism that Kitchen Untied and its cohorts are driving the stake into indoor dining, Collins retorts, “Consumer preferences drive demands. If consumers decide they want to eat at home, they’ll eat at home.” ... "
" ... Mikita: Vena did not plan to go virtual, but we were doing a lot of work on our onboarding program six months prior to the pandemic. Once COVID-19 struck, we needed to make a very quick transition and that we did. Imagine sitting in an office on a Thursday and being told that you will not return the following week because of a pandemic and you have 10 new employees expected to start that following Monday. I pulled my team together in a matter of just four days and created an all-virtual onboarding experience that was receptive to feedback, interactive, flexible for employees with families, and applied an overall positive new hire experience. As a company, we were fortunate to already have a solid program in place for day one. We were able to take many pieces of that day one program and go from being classroom led to Zoom led. As for the technology piece, we work for a software company, so the technology came fairly easy to us, making it a relatively seamless transition. As for the hiring process, when we are looking for employees we call them in cohorts. So every couple of weeks, we would have a new cohort ranging from more experienced candidates to a co-op group of students in May. We truly believe that allowing these people to onboard together helps them build relationships that are truly part of what our core values are all about. Whether you’re in product development or finance, you're starting to meet people and develop those connections across the business. ... "
" ... Second, consider the full range of program objectives and distinctive approaches when defining ABM cohorts to help select the best metrics and reporting dimensions. A tightly defined ABM cohort with specific goals will allow a sharpening of the metrics used to describe cohort success. A tightly defined marketing mix for each ABM cohort is also key to demonstrating how the marketing approach is unique to each cohort. For example, your marketing mix and chosen metrics will depend on whether you’re trying to land, grow or retain specific accounts or groups of accounts. And your marketing mix and chosen metrics will depend on whether your ABM approach is one-to-one, one-to-few or one-to-many. ... "
" ... There are about a million different ways advertisers can capture brand loyalty from Millennial and Gen Z cohorts. But one of the best possible strategies is by forging branded content partnerships with top competitive esports teams. ... "
" ... “Younger cohorts are exhibiting different wants and needs regarding what the foodservice industry is and what it can offer,” Riehle said. “From their perspective, nothing is more convenient than having the restaurant come to them.” ... "