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" ... The point is the inventiveness. I took an Ericsson T68 with me on one trip, one of the first colour phones (yes, I know that the Siemens came first, and I still have a Mitsubishi Eclipse) and I explained MMS Picture Messaging to the owner of the business. He knew little about technology but almost instantly grasped a business model: An advertisement in one of his magazines would say “Text this number for a video to your mobile, videos cost a few pence”. That would send an animated MMS back to the reader. The network cost of the data being covered by the reversed billed SMS. At the end of the video the lady who had featured in it would say “Would you like to speak to me”, that’s a premium rate call at £1.50 a minute, typically for seven minutes. K’ching, a tenner. Coming up with the business model for this took my printer friend minutes. Adult entertainment companies were more successful at monetisation and enabling payments at the start of the internet e-commerce boom in the late 1990s, and taught the rest of the industry a thing or two. ... "
" ... Then, for the 50th Super Bowl in 2016 in northern California, the NFL decided to do something different with these things: Ching, ching. ... "