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" ... Aside editorial-style fashion films shot for e-commerce or press days another key use is likely to be repurposing catwalk show footage, but in shorter or revamped formats. According to Gross, whose background includes producing fashion and lifestyle documentaries in LA (a fact that may explain just why Smartzer is effective on so many fronts) this is key to making them stick: “We suggest breaking down the runway into much smaller chunks, no more than 5 to 10 minutes at a time. Shoppable fashion videos beyond 15 minutes don’t generally work.” Gross suggests that even that may be too long, symptomatic of a shift from purely visual videos and those with instructional or conversational quality: “If there’s no dialogue or explanation I’d generally advise just 60-90 seconds. I believe this is one of the reasons why the success of See Now, Buy Now shopping direct from catwalks has been limited.” ... "
" ... Hair accessories are all the rage for 2020, as seen on this season’s catwalks and in campaigns. ... "
" ... The magic of Chanel was presented last week to 500 exclusive socially distanced and masked guests in a very pure decor. Chanel’s own version of the famous Hollywood sign -Chanel spelled out in 12 meter high white capital letters which formed the backdrop, blown up and illuminated in lightbulbs. 70 models -very diverse- including voluptuous size 40 model Jill Kortleve, Louise de Chevigny, Mica Argañaraz, Vittoria Ceretti; in house models Amanda Sanchez and Cris Herrmann walked the catwalks and exuded a freedom of movement and nonchalance on a rhythmic playlist concocted by sound designer Michel Gaubert. Models strolled the white powdered catwalk under the song of “Voix sans Issue” by legendary French artist Christophe to the final song “Spotlight” from British singer Jessie Ware. ... "
" ... The widening room in the world for Chinese designers, Lu said, is apparent at top fashion shows in cities such as Milan and London where Chinese design elements are increasingly visible on catwalks, as well as from the growing numbers of mainland and overseas Chinese working in the industry. “That is a natural evolution and a logical reflection of the Chinese market’s contribution to the luxury and fashion industry,” he said. ... "
" ... Within a week of sharing Goxip's proposition with the Tans, $1.6 million of seed funding was committed. "We were flown to Malaysia and it was a handshake deal on the spot," said Gimenez. The Instagram-famous CEO of Berjaya Times Square -- an indoor theme park in Kuala Lumpur -- with 250,000 followers is often spotted front row at couture catwalks. The blue blood millennial also holds the title of executive director of Berjaya Assets, which counts investments in cold-pressed La Juiceria, Thai restaurant Greyhound Cafe, and includes the Four Seasons Hotel Kyoto in her portfolio. The news about her high profile wedding to Faliq Nasimuddin, Malaysia conglomerate Naza Group scion, has been splashed across the tabloids. ... "