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" ... One company involved in facilitating helping digital advertisers make the transition to content-based data collection is video content specialist AnyClip. The company’s artificial intelligence technology provides metadata for videos in real-time, making videos on social media and other websites instantly categorizable by people, brand, advertising, categories, and even custom themes. An example of using AI to target the right message to the right consumer is a recent campaign for Microsoft’s XBOX. To reach a target audience of highly engaged gamers AnyClip targeted users who were heavy viewers of gaming clips in gamers' sites. It is notable, that because other data on individual users is not used in the targeting, privacy concerns are eliminated. As the Microsoft example illustrates, analyzing the content and context of video viewing can help with effective targeting even without user data. ... "