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" ... Butt offered a profound point about seeking sources of data. People often get their data from people rather than from systems. By way of example, he says, “I know a guy, and he is the one that I always turn to when I need to answer a question with data.” This is tribal knowledge rather than repeatable process. To develop a repeatable process, one must put in place data catalogs. One must also develop at least a basic understanding of when data is produced, the metadata requirements. Also, who owns it, and what privacy concerns exist. “Understanding those considerations up front will make life easier down the road.” ... "
" ... Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass) and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. News media including FOX Business TV, CNBC, The Wall Street Journal, and The New York Times call on Denise when they want an expert point-of-view on hot business issues. The Marketing Executives Networking Group (MENG) named her blog as one of the "Top 20 Marketing Blogs that Executives Actually Read." Denise enjoys challenging readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes, and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, Seeking Alpha, QSR Magazine, among others. With her expertise and inspiring approach, Denise has become an in-demand keynote speaker. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin' Donuts, and other leading companies. Learn more at http://deniseleeyohn.com . ... "
" ... From the Responsible AI perspective, we will be able to integrate and embed a number of Responsible AI tools and processes (e.g. data cards, data catalogs, bias detection tools, model cards, test harnesses, etc.) into the platform architecture. This not only decreases the barrier to adoption of tools and processes supporting Responsible AI, but also allows for traceability (e.g. documentation, etc…) and scalability while creating enterprise-wide muscle memory around Responsible AI. ... "
" ... Tine: Yes, that's our biggest challenge. Websites are everywhere. Amazon, every e-commerce website is built to get somebody who knows what they want right to that page really well. And our site does that really well. If you know what you want, you can shop and check out really easily. It's hard to get that browsing experience that you'd get in a print catalog online. It's why a lot of e-commerce-first brands are sending out catalogs. Because it's a really good browsing experience. ... "
" ... Traditional business logic has always been about trading in adaptability to achieve process sophistication. While this higher degree of sophistication has enabled businesses to service increasingly complex sales cycles and product catalogs, the “new normal” has shined a light on the holes that come along with strict business models that are weighed down by robust processes that take far too long to change. In the case of Covid-19, many businesses unable to step away from their processes were forced to close. ... "