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" ... Again, like I’ve always said, don’t take my word for it; look at your own campaigns and analytics. After all it’s YOUR ad budgets, not mine. But you owe it to yourself, and your CFO, CEO, and shareholders, not to assume everything is fine, that ad fraud doesn’t happen in the real world, or if it did the amounts are small. It’s not (small), obvs. ... "
" ... All campaigns should be a balance between short-term cash flow returns and long-term scalability. Brands need to understand the long-term impact of numbers. It’s nearly impossible to deliver ROI against $5 or even $20 products. You have to drive the initial sale and then extract lifetime value to make it worthwhile. ... "
" ... I am a digital marketer of 25 years. Now I help marketers audit their digital campaigns for ad fraud that isn't caught by widely used ad verification services. I have… ... "
" ... The second of the three campaigns involves a scheme by al-Qaeda and affiliated terrorist groups, primarily based out of Syria. al-Qaeda is a militant group found in 1988 by Osama bin Laden and others during the Soviet-Afghan war. Bin Laden, considered the mastermind behind the 9/11 attacks in the US, led the group until his death at the hands of US Navy SEALS in 2011. Like the al-Qassam Brigades, al-Qaeda is considered a terrorist organization by, among others, the EU and the US. ... "