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" ... In case you missed it, our dance with the coronavirus has radically shifted (and somewhat mangled) commerce, both for merchants and customers. The newest hip acronym for product distribution is DTC, or Direct To Consumer, which is bizspeak for “it gets delivered to you instead of going to a store.” And while you might think “Duh: Sears since forever and lately Amazon,” yes, it’s not exactly a novel new idea, but the pandemic has forced a rethink for many companies that have traditionally used storefronts, dealerships and other in-person vectors to sell products, especially products that might require more complicated setup procedures or fitment. ... "