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" ... How else is Westman Atelier sustainable? When we started the main focus was on ingredients and on them being as clean and natural as possible while not sacrificing the performance. Now the conversation is about packaging and becoming refillable because that’s we have to do. I think it’s actually more luxurious now to have the choice to do the right thing. You ask yourself do I need to create more waste in the world or can I do something. All the compacts are going to be refillable. We’re working hard on it; it’s a big deal and it costs a lot of money. It’s a huge feat but we absolutely feel as a brand we have to encompass all angles, not just ingredients anymore. All I see is plastic everywhere. It makes me die. We’re losing a lot of packaging. We don’t use plastic when we ship. We have somebody who tracks our carbon footprint, who keeps a tally on everything so we know what we’re doing. I think the beauty of us being small is we can act when we see that there’s an urgency, although it does take a while. Our brushes are sustainably made—we have a birchwood certificate—and so that feels good and they’re super beautiful. ... "
" ... The result of their partnership: a single brush in Tatcha's signature purple. The handle is polished birchwood and the ferrule is coated in 24-karat gold. The bristles are a combination of goat hair and synthetic fibers. (I suspect this is because a brush solely crafted from natural hairs is usually better suited for fine application of powders, lacking the durability to be dipped over and over again into a frothy cleanser.) Each bristle is hand-trimmed with a razor to achieve varying lengths, resulting in a shape that effectively clears pores and exfoliates skin. ... "