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" ... For decades, scientists and entrepreneurs have fantasized about creating lab-grown spider silk, which is touted as stronger than steel and softer than a cloud, but the reality hasn’t lived up to the hype. Two decades ago, a Canadian firm developed a herd of spider silk-producing goats that got a lot of press, but it failed to bring its “biosteel” to market before going out of business in 2009. In 2015, Japan’s Spiber partnered with The North Face on a “moon parka” made of its spider silk, but it was more art piece than consumer product. Germany’s AMSilk created a biodegradable shoe with Adidas in 2016, but that company’s focus today is on selling its biosilk to cosmetics companies, which use silk additives to give skin products their glow and shampoo its shine—a less risky, and decidedly less sexy, business. Engineered spider silk will eventually gain traction in the apparel industry, says Jens Klein, AMSilk’s chief executive, “but I’m not going to make any promises that markets are this size and we’re going to conquer 10% of that. One has to be realistic.” ... "