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" ... Attitudinal loyalty is very different. It reflects commitment to the brand. As attitudinal commitment increases, price sensitivity decreases. Data reveal that by focusing on attitudinal loyalty, brands can reduce price sensitivity among those who are behaviorally loyal, thereby moving these behavioral purchasers to focus less on price. Behavioral loyalty can be built through bribes. Attitudinal loyalty is built by promising and delivering relevant and differentiated experiences at the best value. ... "
" ... If your business is looking to manage and monitor online content about your brand in house, it's critical that you hire the most fit candidates up front for this type of specialized work. Deploy recruiting assessments and realistic job previews that help identify the right people — psychologically, culturally and behaviorally. Look for those with high attention to detail, resiliency, stress tolerance and emotional intelligence. Also, make sure to provide ample hands-on practice and simulations for moderating a variety of policies and topics, and change them up frequently. Introduce wellness and coping techniques in resiliency training and encourage group conversations about understanding the importance of a content moderator’s role. ... "
" ... In short, for years Facebook’s vaunted hyper-precision behaviorally and interest-based targeted ads were based upon data that was more than three-quarters wrong in cases. ... "
" ... What are the key attributes for a cohesive team when taking on a challenge in order to come up with a strategy to solve an issue? To begin, there needs to be a high degree of morale which results in a high degree of productivity. Members of a cohesive team learn from one another. They can identify critical issues and recover from mistakes quickly in order to move into a solution rather than be bogged down in placing blame. Finally, they are behaviorally unified while also bringing their diverse expertise with their unique and various experiences. ... "
" ... • Keep them engaged. Non-engagement is a major reason millennials seek greener pastures, says Gallup, which found that only 29% of millennials are "emotionally and behaviorally connected to their job and company." Just over half, 55%, are not engaged, says Gallup. Scarily, "another 16% are actively disengaged, meaning they are more or less out to do damage to their company." ... "