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" ... Like any well-run company that intends to remain in business, the FT is using data analytics to improve the way it sells. In the past, a student in a Birmingham bedsit would receive the same subscription offer as the CEO of a tech giant in Silicon Valley. Today the company uses machine learning to experiment with offering more appropriate packages to each. And in any large organisation, there are costs to be saved by automating various tasks and activities. Robotic Process Automation (RPA) can speed up and improve the production of market reports, the fleshing out of customer databases, and the handling of responses to customer enquiries. Giving robotic jobs to robots is the bread and butter of management today. ... "