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" ... Møller-Holst: Carbon offsetting really covers two things: carbon compensation (avoidances where your credits help someone else avoid emitting additional emissions but that doesn’t help the emissions associated with your travels) and carbon removal. Carbon removal is the future as reductions aren’t always possible, therefore we must remove the emissions we can’t avoid. Removing carbon is much more expensive which is why business model innovation is crucial. We must develop new business models designed to make products and services more sustainable and ensure that they can become mainstream by taking into account the price sensitivity. In travel price is king, which is why we’re thrilled to be able to remove our clients’ emissions without increasing the price. ... "