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" ... While Pinterest has been increasingly growing its base of advertisers and e-commerce offerings, it wasn’t too long ago that some thought the company wasn’t doing enough with its treasure trove of users and insights. Mallard says that 80% of Pinterest’s predictions for 2020 came true, despite the Covid-19 pandemic. Already, brands ranging from Bacardi to Kohl’s are advertising on Pinterest based on emerging trends such as charcuterie boards and athletic loungewear (or “athflow”). ... "