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" ... In the digital age of social media, the business of fashion has undergone a revolution. In a word, it has democratized and disrupted- even jumped lanes onto a new progressive path forward with no end in site. I must say, most fashion veterans barely recognize the fashion industry today from what it had been in decades past. This great transitional period that we are now experiencing is not only limited to marketing but rather permeates throughout the core of design as well as the brands overall DNA. We have witnessed the tremendous asendency of blogs, influencers and social media as well as the rapid speed of fashion to market. It is also of note to review the cycle of trends within the market sectors. Let's face it, the traditional methodology with respect to the fashion ecosystem has been living through a renaissance of sorts. Nowadays, the consumers need for immediacy in receiving new and relatable brand ambassadors and cultures continue to shift in the fashion industry. Today, the interest derives from a collective response, globalized with infinite reach of social media. Influence turns into currency when the user possesses something of interest to a target audience. With 800 million users, Instagram is a focal point for most fashion brands. In this new era, one can't help but notice why it makes sense for a brand to talk directly to their desired audience. ... "