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" ... It’s a matter of trust. Facebook said it wasn’t going to do something, then it did it anyway. ... "
" ... One of the surprise hits of the year has to be The Social Dilemma. Documentaries rarely spend as much time on the Top 10 list as this one did. And while The Social Dilemma never owned the #1 spot, the film’s 26 chart appearances between September and October allowed it to become the most popular Netflix’s most popular documentary of the year (at the time, anyway). The Social Dilemma finished in first place for the month of September. ... "
" ... So, why do we control anyway? ... "
" ... Those sales would have happened anyway. Advertising and marketing by brands like Godiva help with brand preference; in other words, it helps them win the sale, when other brands have essentially the same products. Incrementality means they drove more sales via ad spending that would not have happened anyway. Let me bring in one final example to illustrate real incrementality through proper attribution — expensive ski vacations to Vail, Colorado. ... "
" ... “At 93, I knew I couldn’t play anymore anyway,’’ Scully said. “It was an acceptance of where I am in my life, my age, and what I can and can’t do anymore. And one of the things was to recognize, in all truth, that golf was one of them.’’ ... "