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" ... As a startup, you likely don’t have enough or any content to start executing paid ads or even organic social. You’ll want a marketer with a go-to list of reliable software, content, stock image, subscriptions and freelancers ready to design stuff and deliver all sorts of assets. Plus, every marketing dimension involves curating and plugging in design elements, so you’ll want someone who views playing art director as an enjoyable escape from converting and not a burden. As for the resourceful part, be wary of confusing the problem dropper for your problem solver. Ask a slew of “What did you do?” questions and listen for any hints that they could be a serial dropper. It’s easy for anyone to sound the alarm on issues, but you don’t need a rooster. You need an anticipator, fixer and communicator with sound judgment. ... "