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" ... Of course these problems are not necessarily giant holding companies’ problems. These problems arise from misaligned incentives. And the same abuses have been observed at small and mid-sized agencies too. A research consultant at a small Los Angeles based agency observed, “their incentive is not growing the client’s business (how can you, with three months of throwing stuff into the black hole??). Their revenue model is to sell as many channels, take as much money (from both the clients and partners), do little work (i.e., the algo will do it and oh look, we got the lowest CPC and CPI)." ... "
" ... You will have learned by now that machine learning is an AI technique where the AI algorithms are given data and are asked to process without pre-determined sets of rules and regulations. Predictive analytics is the analysis of historical data as well as existing data to find patterns and behaviours in the data . In the machine learning predictive analytics and deep learning methods, the mathematical approaches summarized above are often used. Graph theory underpins all of the methods described above. Probability and statistics validate the insights from the patterns that the AI algo’s mathematically calculate on a training data set to determine the validity of the insights or risks to move models into production consideration. ... "