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" ... Except that it is, once you know what to look for, but to get there we have to take a diversion. Supposedly, the ancient Greeks, being master aestheticians, liked their geometric figures to be pleasantly proportioned (there's no real evidence for this, but it's one of those things we like to repeat anyway). In the case of rectangles, they preferred the side lengths to be in proportion as the golden ratio. ... "
" ... Leff: The role of the franchisor is to set the overall brand standards. I cannot think of any more important example as we have just gone through with the COVID-19. Between March 15th and April 1st, we closed either voluntarily or by state order all 475 locations. As a franchisor, we had to really use our resources to develop the standards when we reopened. How are we going to need to change the model? How are we going to need to train aestheticians and therapists on new sanitation and on new safety techniques? All of this really needed to come from the national organization, from the franchisor, and then how are we going to police it and make sure it's being done down at the spa level. We even had to look at the marketing of it and how our in house advertising agency would update that messaging. In all of those ways you have to continue to support the evolution of the individual unit, as well as the brand as a whole. ... "
" ... Social Giveaways: A simplified explanation of what Social Giveaways does is we work with influencers, brands, all sizes of businesses and really anyone with an Instagram account that has a need to grow it. We use an online celebrity giveaway to gain our clients a real organic following. The followers to be gained are strategically aligned by consumer adjacency; for example, think famous models and swimwear, cannabis products and Snoop Dogg, medical aestheticians and famous plastic surgeons, etc. This yields better metrics, increases the potential for the follower to transition into a customer and assists in retaining the followers gained. Basically our company specializes in giving you credibility on the internet. ... "
" ... The LUUM lash robot is currently in testing at the company’s Oakland, California lab, where it is applying lashes “every day,” the company says, testing on a broad range of people to ensure it works with every customer. In a couple of months Sanchez says it’ll be even faster, and in six to nine months LUUM will open their first studio to the public. Eventually, they will also license the machine to spas and aestheticians. ... "
" ... This is exactly what natural skin care label Pevonia has brought to the fore with its introduction of the Power Repair Micro Pore range. A brand preferred by some of the world’s most luxurious spas and aestheticians, Pevonia’s products utilize “powerful ingredients from the safest source, nature.” In the formulation of its Power Repair range, the label developed breakthrough bio-actives specifically concocted to minimize pores and significantly improve skin complexion. Peptide extracts from mud in Antarctica are integrated into the products from the Power Repair line to reduce skin’s natural sebum production. Red clover flower extracts are also used, which helps in the treatment of various skin conditions such as psoriasis and eczema. It is also said to help in the regulating sebum and tightening pores. ... "