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" ... It’s been a boom year for Stockholm-based Spotify, which is making its third consecutive appearance as the #1 driver on the Midas List Europe and fourth appearance overall. Since announcing plans in late 2019 to double down on podcasting, Spotify has invested hundreds of millions of dollars in content and technology to attract engaged listeners, including a $100 million deal for exclusive streaming rights to Joe Rogan’s programming, new shows from DC Comics, and the acquisition of sports content studio The Ringer. Over the past year, Spotify has also launched new ad tech tools for podcasts and purchased the publishing platform Megaphone to capitalize on advertiser interest in reaching Spotify’s large and growing global audience. What’s more, as of July, Spotify now has long-term agreements in place with all three of the major record companies – Sony, Universal Music Group, and Warner Music – and concrete plans to begin offering new marketing tools to artists and labels. ... "
" ... Sales, revenue and customer lifetime value should be an advertiser’s North Star, guiding every investment decision. Advertisers talk about this — a lot! So much so that they often put a premium on performance or direct-response advertising because of the inextricable and immediate link to sales. ... "
" ... The new Lexus ad titled “Questions” breaks first, with shots of open roads and lots of people-less horizons, voiced over by a question that is is simple but, in this environment, also a profound one for any advertiser to ask: “Where will you go first?” Then the ad offers a couple of choices, “familiar streets” or “unknown roads,” and closes with a pitch for “exceptional offers” that are available now at Lexus deaelerships. ... "
" ... Your job as an advertiser is to get the best results. Facebook’s job is to generate ad revenue. As Facebook has improved its artificial intelligence and machine learning, it now recommends to advertisers to build simplified account structures. This means campaigns with large audiences so that Facebook’s technology has a large pool to quickly find the right users. While this structure does not work all the time, it’s become much more accurate in the last 12 months, and we now use it much more. The most common usage is to build large targeting groups instead of small targeted groups and to keep campaigns large and simplified. ... "