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" ... Apparently, when the U.S. repealed prohibition at the end of 1933, advertising campaigns for the now-legalized adult beverages were slow getting to the party. In fact, the liquor industry placed a self-imposed adverting ban to lower any risk of the return of Prohibition, while some media companies chose not to air alcohol advertisements at all. ... "
" ... Even still, it is not quite so accessible as marketers seem to think. Some platforms are starting to apply computer vision to this problem, but I believe it'll be several years before computer vision is a common brand safety tool -- both because it presents technical challenges and because it's expensive. If you think you're paying for image recognition, chances are you're actually not. If you’re in doubt, ask your provider just how they’re determining a page’s images or video are brand-safe. The answer may not be what you expect. In cases like this, it's essential to be more careful about adverting around images and video -- at the risk of losing reach. ... "
" ... While privacy challenges are growing, investors are missing a major trend if they buy into the mindset that digital adverting, as a business model, is doomed. ... "