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" ... Vegetarian and vegan diets are particularly popular with younger consumers (Millennials and Gen Zers) of a more affluent background, and this demographic also happens to be largely responsible for the booming tourism economy. Traveling more frequently and widely than previous generations, the under-35 crowd is keenly aware of the health and eco benefits of the animal-free lifestyle, creating a significant demand for vegan and vegetarian dining options outside of hot spots like New York, San Francisco and Northern Europe. Combine that with the with ever-increasing awareness from older generations (who tend to travel less adventurously but spend more while doing so), and it’s easy to understand why savvier brands are beginning to develop veggie programs at all tiers of travel, but especially in more luxurious markets. ... "
" ... With the rise of social media, and of course through the pandemic, cooking at home and cooking adventurously have grown in popularity. If consumers have a food or travel adventure and it isn’t in their Insta account did the adventure event exist? So the fact that there has been an increase in demand for flavors so you can make your own Japanese Ramen, for example, isn’t surprising. ... "