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" ... If you’re a brand or retailer, the growth in wellness changes adjacencies. Where before you might put handbags next to skincare on the first floor of a department store to encourage impulse purchases with no dressing room needed, you might now choose to put vitamins, pet products or athleisure products next to skincare instead because share a wellness factor. In another time, that made no sense. But now there are many consumers who buy those products for the same reasons and one leads logically to the next. You might never have seen furniture, especially mattresses and beds, offered next to sleep and bath potions, but with a wellness focus, you can see how they make more sense together and reinforce each other. What retailers offer now is going to change to address consumers’ need for wellness. ... "
" ... Peterson: I think that's a great question, and I think it's what leaders should be doing at all times-thinking about the future. Looking around corners, anticipating what people are going to need and want is critical to success not just in crisis, but every day. A crisis tends to really focus people on that. What is the crux of what you deliver to other people? I think crisis forces you to think beyond what you're doing right now to how there might be adjacencies that you could serve the market with. I know that a number of the businesses that I'm working with are trying to think about ways they can help their customers during this time. On one board that I serve, they have materials that can be used for home schooling and they're just making them available to everybody. So, they're thinking outside the box and saying “how can we help people through this crisis?” That's a great brand to have: one that actually makes your life better. I think as people start thinking about things like that, it makes for a better society and really for better brands. ... "
" ... While the stage of the companies Decibel will go after are different, the target tech areas align with what Cisco is looking for in adjacencies like security, networking, datacenter, cloud and collaboration. ... "
" ... “This is a wake up call. Now is the time to swing, to take advantage of the changes and do something different,” Knox says. “We’ve always been good at looking at our competition. But we’ve been very bad a looking at adjacent companies and what they could mean to our businesses. Those adjacencies can have unexpected consequences for our existing businesses.” ... "