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" ... Uh, who said you can’t use my stuff because it’s not MRC accredited? I will never, ever seek MRC accreditation because I don’t need to and because they’re not qualified to accedit any fraud detection vendor let alone my analytics. The MRC doesn’t have their own tech; and they have no data; and they have no truth set to use to determine if any bot detection is accurate or not. They are handing out accreditations to companies for measuring what they said they would measure. That’s why a company measuring 5 things and another company measuring 300 things can both get MRC accredited. And later you’re stuck in a situation where vendor A says IVT is 1% and vendor B says IVT is 27%, even though they are both MRC accredited and measuring the same campaign. MRC accreditation does not mean they measure IVT correctly. ... "